Hello Kitty chocolate

A friend of mine posted a photo on FB... she said she got Hello Kitty chocolate.
I have also gotten some from a friend in Japan before, and it's not like it's a big surprise that Sanrio has released Kitty chocolate.
However this chocolate is a little bit special! It's a S.Korean licence one and on the package it says CALORIE DOWN. And it's also written on each piece.
I mean, we all know chocolate is not the best for us, but I'm not sure that this will help :P


Anyway, the major question is... will this become a hit?