SHINee's calling out to Everybody

The beginning of the music reminded me of TVXQ's style.
But 30-45 sec into the song SHINee came back to me ^^
I'm not too sure if I think the MV is really showing what SHINee is trying to convey to all fans, by that I mean, the setting of the MV. It feels like they are trying a lot but it's kinda confusing.
Also, what's with SM these days?! Look at previous MV's from other SM artists and you can see many similarities. Which shows.. also SHINee is SM, but where's the COMEBACK and originality?

I do like the song, even though all I wrote above seems to bring them down. It's just I think they song could have had been presented much better.
Anyway I'm looking forward to their come back stage as well as the album!!