Sunday, 19 October 2014

Sporting challenge for North Face store visitors

Shoppers in S. Korea faced a terrifyingly hilarious marketing stunt by brand The North Face and agency Innored. They titled this "Never Stop Exploring".
Shoppers at this pop-up North Face store were startled when the floor slowly began to disappear, and they were forced to grab on to the walls, which "just" happened to have rock-climbing holds attached to them. ^^ Climbing on for their lives in shock, a tv screen was turned on and a text appeared, You have 30 sec to grab onto the jacket and it will be yours for free. And the clock started to ticking. The still terrified customer had panic in their eyes as they had to take on the challenge.

Very terrifying indeed but fun as well... take a look at the video below.
I wish I would have had been one of them ^^


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